Privacy Policy
Last updated: May 2026
Company registration number: 17171207
Billing descriptor
trendquarry.com
This Privacy Policy explains how ("we", "us", or "our"), trading as TrendQuarry, collects, uses, stores, and protects your personal data when you subscribe to and use our digital publication services. This policy is designed to comply with the General Data Protection Regulation (GDPR) as it applies in the European Union and the UK GDPR as it applies in the United Kingdom. It should be read together with our Cookie Policy, which provides the detailed, second-layer disclosure for cookies and similar technologies.
1. Data Controller
is the data controller responsible for your personal data processed in connection with this website (trendquarry.com).
- Company Name:
- Address:
- Company registration number: 17171207
- Privacy Enquiries: support@trendquarry.com
2. Data We Collect
We collect and process the following categories of personal data:
- Identity and Contact Data: Name, email address, and country of residence.
- Account and Subscription Data: Subscription plan details, trial status, renewal dates, and cancellation history.
- Payment Data: Payment processing is handled by secure third-party providers. We do not store full credit or debit card numbers on our servers; however, we may receive partial information (e.g., the last four digits of a card) for billing verification.
- Technical Data: IP address, browser type, operating system, and information from cookies and similar technologies (see section 2.1).
- Communications: Records of any messages or support requests you send to us.
3. How and Why We Use Your Data
We process your personal data for the following purposes:
- Service Delivery: To provide and deliver our digital publications, weekly market reports, and newsletters.
- Subscription Management: To process payments, manage trials, handle renewals, and execute cancellations.
- Tax Compliance: To accurately apply VAT based on your location and comply with UK and EU tax reporting obligations.
- Communication: To send service-related notifications regarding billing, access, security, and updates to our terms.
- Customer Support: To respond to your enquiries and resolve any technical or billing issues.
- Security and Fraud Prevention: To protect our services and users from unauthorized access or fraudulent activity.
4. Legal Basis for Processing (GDPR & UK GDPR)
Under the GDPR, we must have a "legal basis" to process your data. We rely on the following:
- Performance of a Contract: Processing is necessary to provide the services you have subscribed to.
- Legal Obligation: Processing is necessary to comply with law (e.g., tax, accounting, and anti-fraud regulations).
- Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, ensuring security) where these interests do not override your fundamental rights.
- Consent: Where required by law, we will obtain your explicit consent (e.g., for non-essential cookies — see our Cookie Policy — or certain marketing communications).
5. Data Sharing and Processors
We share your data only with trusted third-party service providers who act as "data processors" on our behalf. These include:
- Payment Processors: To securely handle your subscription payments.
- Hosting and Infrastructure Providers: To maintain our website and store data securely.
- Email Delivery Services: To send our digital publications and service notifications.
- Subscription Management Tools: To manage customer accounts and billing cycles.
All our processors are contractually bound to protect your data and are prohibited from using it for any other purpose. We do not sell your personal data to third parties.
6. International Data Transfers
As we are based in the United Kingdom, your data may be processed in the UK and other countries. Where data is transferred outside the European Economic Area (EEA) or the UK, we ensure that appropriate safeguards are in place, such as:
- Adequacy Decisions: Transferring to countries recognized as providing an adequate level of protection.
- Standard Contractual Clauses (SCCs): Using EU or UK approved model clauses to ensure data protection.
6.1. EU Representative (Article 27)
If we are required to appoint an EU Representative under GDPR Article 27, we will do so and publish the representative’s contact details here. Until then, you can contact us using the details in the Contact section of this Privacy Policy.
7. Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it and whether those purposes can be achieved through other means, and the applicable legal requirements.
Typically, we retain data as follows:
- Account and subscription data: for the duration of your active subscription and for 6 months after cancellation, to facilitate re-subscription and address post-cancellation queries (unless a longer period is required by law).
- Financial records (including payment-related records): typically 6–7 years as required by UK tax and accounting laws.
- Marketing communication data: until you unsubscribe or withdraw your consent, or for a maximum of 2 years from your last interaction (unless a longer period is required by law).
- Customer support communications: for 2 years from the date of the last interaction to provide consistent support and resolve ongoing issues.
- Technical data (e.g., IP address, browser information): for 13 months for analytics and security purposes (where collected).
8. Your Rights (GDPR & UK GDPR)
You have the following rights regarding your personal data:
- Right of Access: You can request a copy of the data we hold about you.
- Right to Rectification: You can ask us to correct inaccurate or incomplete data.
- Right to Erasure ("Right to be Forgotten"): You can request that we delete your data under certain conditions.
- Right to Restrict Processing: You can ask us to limit how we use your data.
- Right to Data Portability: You can request that we transfer your data to another service provider.
- Right to Object: You can object to our processing of your data based on legitimate interests.
- Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.
2.2. Email communications and tracking
As a coaching-by-email and digital publication service, we send weekly market reports, newsletters, coaching emails, and service messages to the email address you provide.
Those emails may contain small transparent images (often called tracking pixels or web beacons) and links that pass through our email delivery systems. These technologies can tell us whether an email was opened or a link was clicked, using information such as your email address, approximate time of interaction, and the campaign or message sent.
We use this information to measure delivery, reduce undelivered mail, understand which content is useful, and improve our publications — not for third-party advertising profiles on this website.
You can opt out of marketing or coaching emails at any time using the unsubscribe link in each message or by contacting us. Service emails about your subscription, billing, or account may still be sent where necessary to perform our contract with you.
We only use non-essential email open/click tracking if you have provided explicit opt-in consent. You can manage or withdraw that consent at any time in our Email preferences centre.
Further detail on these technologies (provider, purpose, and retention) is in our Cookie Policy, section 7, which covers email technologies under UK PECR transparency requirements alongside website cookies.
See Cookie Policy — Email communications for the email technology table.
Manage consent: Email preferences.
To exercise any of these rights, you may use our online data request form or contact us at support@trendquarry.com.
Submit a request online: Data Request.
9. Data Security
We implement robust technical and organizational security measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. This includes encryption, secure servers, and regular security reviews.
10. Automated Decision-Making and Profiling
We do not use automated decision-making, including profiling, in a way that produces legal effects concerning you or similarly significantly affects you.
11. Children's Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will take steps to delete it.
12. Complaints
If you are unhappy with how we handle your data, you have the right to lodge a complaint with a supervisory authority:
- In the UK: Information Commissioner's Office (ICO) — https://ico.org.uk
- In the EU: Your local Data Protection Authority in your country of residence.
13. Contact Us
For any questions or requests regarding this Privacy Policy or your data, please contact: